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Transparency you can touch –
the digital product pass


Imagine scanning a garment and immediately accessing a wealth of information: the origin of the materials, production steps, care instructions, recycling options.

MySmartPass brings the label and your product to life. With just a tap on their smartphone, your customers can discover what's behind it – digitally, interactively, sustainably.

This allows you to combine brand storytelling with EU legal compliance and create a shopping experience that builds trust. The DPP is expected to be mandatory for textile products from mid-2027.

Links im Bild sind drei kleine Screenshots vom Digitalen Produkpass. Wo man z.B. Material etc. des Kleidungsstücks sehen kann.

Your Benefits

✅ Made by Bornemann-Etiketten: Our specially developed SaaS solution.

✅ Repeat purchases & cross-selling made easy Link to your online shop

✅ Secure: Prevent product piracy

✅ Full-Service: From digital structure to label production

✅ Brand experience included: storytelling and brand loyalty via QR code or NFC

✅ Geotracking: See where your product is being tracked at any time

✅ GDPR compliant: data protection guaranteed.

Rechts ist eine lächelnde junge Frau mit langen blonden Haaren zu sehen. Sie trägt eine Brille.

Contact person

Nina Springorum

IT Project Manager

+49 202 38444 - 258

Write an email

Ansprechpartnerin

Nina Springorum

IT Project Manager

+49 202 38444 - 258

Always up to date, always relevant


Laws change and sustainability requirements are constantly growing. Thanks to its modular structure, MySmartPass can be adapted to your requirements at any time. You can design your digital product passport individually and flexibly. Introducing MySmartPass is so easy:br>
- No programming knowledge required

- Easy integration into existing labels or packagingn

- White label option for your brand

You can conveniently maintain content via a user-friendly dashboard – anytime, anywhere.
Von rechts kommt eine Hand ins Bild, die ein Handy hält, wo ein Produkt abgebildet ist und Produktinformationen notiert sind.
Bei dem Bild wird ein Scrennshot einer Website gezeigt, wo es darum geht ein Produkt per Geotracking zu verfolgen.

Geotracking: Know more, act more effectively

With the geotracking function of MySmartPass, your product information automatically adapts to the user's location. This allows you to provide regional recycling information, country-specific legal information or language-adapted content – without any additional effort. At the same time, your company receives an overview of where and how often a product has been scanned, enabling you to take targeted action against product piracy. Data transmission is, of course, GDPR-compliant for maximum security.

Let us design your digital product pass

Every product is unique – and so should its digital product passport be. Together, we will find the best individual solution for your requirements: from technical implementation and integration into existing systems to the finished label.

Get in touch now!