Fascination India – A look behind the scenes

In our new blog post, we would like to tell you about our exciting business trip to India. As a company in the textile industry, India is playing an increasingly important role, as a large proportion of the world’s clothing is produced there.

The impressions we gathered on site were simply fascinating: from the ultra-modern technology in the production facilities and excellent quality standards to the pioneering work in the field of sustainable yarn dyeing.

This trip not only enriched us professionally, but also impressed us personally. We are proud to work with such visionary and strong partners. But what touched us the most was the incredible hospitality with which we were received.

The passion and motivation of the employees were palpable and made a deep impression on us. Their way of working is characterised by tradition, innovation and the pursuit of the highest quality. They work with every fiber of their being to make textile production more ethical and ecological.

By utilising the latest technologies and a deep-rooted commitment to environmental protection, the family business succeeds in producing unique products that are not only stylish but also reflect the company’s values. Their work is more than just a profession – it is a life’s work that is pursued with passion. . For this reason, the managing director has opened his own yarn dyeing plant, which is specially tailored to the needs of the local weaving mill. The dyeing plant is also characterised by its sophisticated waste water management – the water can be reused ten times and is then filtered again separately before being disposed of.

The printing department in New Delhi specifically praised our BRN.SHOP with its integrated product configurator, as it has greatly facilitated the automation of the ordering process, making the goods available to the customer more effectively and quickly.

Thanks to traditional dishes such as curries and exotic spices, the culinary experience will also remain in our memories for a long time to come.

One of the highlights was a visit to the Rock Garden near Chandigarh with its artistic sculptures made from recycled materials. Impressive art is created here from scrap and waste such as bottles, glass and ceramics.

The hustle and bustle of traffic during the entire journey was a real challenge – continuous honking with no lane rules made it a difficult test of patience even as a passenger.

All in all, the people, the culture and the production sites showed us how multifaceted and diverse India is.

Below are a few impressive pictures from the trip: