Hangtags are a crucial element of customer engagement for fashion brands. Because far beyond the information sewn into the garment or accessory about material, care instructions and country of origin, the tags reflect part of the brand world. No wonder, they immediately catch the eye, because they reflect quality, style and value of the brand through their material, perforation and fastening like no other label.
That’s why we at Bornemann have hangtags in a wide range of variations in our assortment: whether felt, wood, cardboard, fabric, metal, plastic, embroidered, flocked or punched – we offer customized, highly customized solutions and haptic experiences with swing tags.
However, beyond branding and creating incentives to buy, hangtags have other functions now and in the future: Hangtags offer an ideal platform for communication, can convey additional information about the product, contribute to the identification of articles or identify their owners – think of Bagtags, for example. In short, hangtags interface with the digital world by transmitting relevant information via QR codes or NFC labels via smartphone or scanner.
From these many additional functions, we at Bornemann Etiketten use our BRN.SMART world to develop customized offers for customers who want to make targeted use of the many possibilities offered by hang tags. Production and use offer various implementation options. Together with you, we will find out what is the best solution for your specific application.